Goodcall vs Smith.ai
An honest comparison of Goodcall and Smith.ai for AI phone answering. Find out which service fits your business best.
Quick Overview
Goodcall is ai phone agent born out of google. Smith.ai is ai + live agent hybrid for the front office. Both serve the AI phone answering space, but they differ in pricing, features, and target audience.
Goodcall vs Smith.ai: At a Glance
Goodcall
AI-First
Best for: Large enterprises needing unlimited bundled minutes and human QA review
Smith.ai
Hybrid
Best for: Law firms and professional services needing AI plus live agent backup
Goodcall vs Smith.ai vs Dialzara: Feature Comparison
Most buyers comparing Goodcall and Smith.ai are also considering a modern AI-powered alternative. Here's the three-way breakdown.
| Feature | Goodcall | Smith.ai | Dialzara |
|---|---|---|---|
| AI Call Handling | Yes | Yes | Yes |
| Appointment Booking | Yes | Yes | Yes |
| Lead Capture | Yes | Yes | Yes |
| Call Recording | Yes | Yes | Yes |
| Call Transfers | Yes | Yes | Yes |
| Voicemail | Yes | Unknown | Yes |
| SMS Notifications | Yes | Yes | Yes |
| Bilingual Support | Unknown | No | Yes |
| HIPAA Compliance | Yes | Unknown | Yes |
| CRM Integration | Yes | Yes | Yes |
| Dedicated Phone Number | Yes | Yes | Yes |
| Custom AI Training | Unknown | Yes | Yes |
| Custom Greetings | Yes | Yes | Yes |
| Quick Setup | No | No | Yes |
| Starting price | $79/month per agent | $95/month (AI Receptionist self-service) | $29/month |
| Type | AI-First | Hybrid | AI-First |
Pricing reflects each provider's public pricing page on the most recent verification date. Dialzara is the “third option” in this comparison — see the full breakdown below.
Pricing Comparison
How Goodcall and Smith.ai compare on cost.
Goodcall Pricing
Per-agent pricing with unique customer limits
$79/month per agent
Starter: $79/mo per agent
100 unique customers/mo, 1 form, 1 logic flow, 3 team members
Growth: $129/mo per agent
250 unique customers/mo, 3 forms, 3 logic flows, 9 team members
Scale: $249/mo per agent
500 unique customers/mo, 25 forms, 25 logic flows, 50 team members
All plans include unlimited minutes and tokens. Overage beyond the unique customer limit is $0.50 per additional customer. Annual plans available at a discount. A "unique customer" is any caller with a unique phone number who interacts with the agent in a given month. Free trial available.
Smith.ai Pricing
Per-call pricing with self-service and guided annual plans
$95/month (AI Receptionist self-service)
Self-Service (~2 calls/day): $95/mo
$1.90/call, month-to-month, no dedicated support, unused calls expire monthly, overages at $2.40/call
Self-Service (~5 calls/day): $270/mo
$1.80/call, month-to-month, no dedicated support, unused calls expire monthly, overages at $2.40/call
Self-Service (~15 calls/day): $800/mo
$1.60/call, month-to-month, no dedicated support, unused calls expire monthly, overages at $2.40/call
Guided Annual (~10 calls/day): $500/mo
$1.50/call, billed annually, dedicated success manager, custom integrations, no overages
Guided Annual (~25 calls/day): $1,000/mo
$1.33/call, billed annually, dedicated success manager, custom integrations, no overages
Guided Annual (~55 calls/day): $2,000/mo
$1.20/call, billed annually, dedicated success manager, custom integrations, no overages
AI Receptionist pricing shown above. Smith.ai also offers a separate Virtual Receptionists product (human-first live answering) with its own pricing. Live agent handoff on the AI Receptionist costs an additional $3 per call. Many features like appointment booking ($1.50/call), SMS notifications ($0.50/call), and Spanish support ($1.00/call) are add-on charges on the Virtual Receptionist product. Self-service plans require a $2,000 add-on for custom configuration that annual plans include free.
Strengths & Weaknesses
Goodcall
Strengths
- Unlimited minutes included on all plans
- Human QA review on calls
Weaknesses
- Higher starting price at $79/month per agent — nearly 3x Dialzara's entry price
- Unique customer caps on every plan (100/250/500) with $0.50 overage per additional customer
- Plans priced per agent — multi-location businesses pay per agent
- No bilingual support advertised
- Pricing model can be confusing — "per agent" and "unique customer" limits require careful calculation
Smith.ai
Strengths
- Hybrid model with 500+ live agents available for handoff when AI can't handle a call
- 143 integrations including deep CRM support (HubSpot, Salesforce, Clio)
- Established brand trusted by 5,000+ businesses with high review ratings (4.8+ on Clutch and G2)
- Outbound calling and web chat products available
- Strong presence in legal industry with specialized intake workflows
Weaknesses
- AI Receptionist starts at $95/month — more than 3x Dialzara's $29/month entry price
- Per-call pricing model means costs scale up quickly with call volume
- Many features are paid add-ons: scheduling ($1.50/call), SMS alerts ($0.50/call), Spanish ($1.00/call), call recording ($0.25/call)
- Live agent handoff costs an additional $3 per call on top of base pricing
- Best pricing requires annual commitment starting at $500/month ($6,000/year)
Looking for a Better Option? Try Dialzara
While Goodcall and Smith.ai each have their strengths, Dialzara offers a purpose-built AI answering service starting at just $29/month with features that both services charge more for — including bilingual English/Spanish support, appointment booking, call transfers, two-way SMS, and Zapier integration on every plan.
Flat pricing with 60 minutes included. No per-user charges.
Enter your website URL and your AI agent is ready to go.
Encrypted storage, retention controls, and a sales path for regulated industries.
Goodcall vs Smith.ai: FAQ
Common questions about the differences between Goodcall and Smith.ai.
Beyond inbound voice
Dialzara is more than an AI receptionist
Most Goodcall vs Smith.ai buyers also evaluate SMS and chat. Dialzara ships all four on a single platform, billed under one account.