JustCall vs Ruby
An honest comparison of JustCall and Ruby for AI phone answering. Find out which service fits your business best.
Quick Overview
JustCall is business phone system with ai voice agent add-on, starting at $29/user/month. Ruby is premium live virtual receptionist service for small businesses. Both serve the AI phone answering space, but they differ in pricing, features, and target audience.
JustCall vs Ruby: At a Glance
JustCall
AI-First
Best for: Sales teams and call centers needing a full phone system with AI dialers, coaching, and voice agents
Ruby
Human-First
Best for: Law firms, professional services, and small businesses wanting premium human answering
JustCall vs Ruby: Feature Comparison
See how these two services compare on key features.
| Feature | JustCall | Ruby |
|---|---|---|
| AI Call Handling | Yes | Unknown |
| Appointment Booking | Yes | Yes |
| Lead Capture | Yes | Unknown |
| Call Recording | Yes | Unknown |
| Call Transfers | Unknown | Yes |
| Voicemail | Yes | Yes |
| SMS Notifications | Yes | Yes |
| Bilingual Support | Yes | Yes |
| HIPAA Compliance | Yes | Yes |
| CRM Integration | Yes | Yes |
| Dedicated Phone Number | Yes | Unknown |
| Custom AI Training | Yes | Unknown |
| Custom Greetings | Unknown | Yes |
| Spam Filtering | Unknown | No |
| Quick Setup | Unknown | No |
Pricing Comparison
How JustCall and Ruby compare on cost.
JustCall Pricing
Per-user monthly pricing plus per-minute AI Voice Agent add-on
$29/user/month (Team plan, billed annually)
Team: $29/user/mo
Unlimited outbound & inbound minutes, 500 SMS segments, local numbers in 70+ countries, 100+ CRM integrations, IVR & call menus, analytics, API access. AI Voice Agent available as add-on. Minimum 2 users.
Pro: $49/user/mo
Everything in Team plus power dialer, bulk SMS, queue callback, intelligent call routing, Salesforce CTI, advanced analytics. Minimum 2 users.
Pro Plus: $89/user/mo
Everything in Pro plus AI coaching, real-time agent assist, AI call scoring, sentiment analysis, script compliance. Minimum 2 users.
Business: Custom pricing
Everything in Pro Plus plus unlimited calling & SMS, SSO, HIPAA/GDPR compliance, personalized onboarding, dedicated phone support. Minimum 10 users.
AI Voice Agent is a separate add-on at $0.99/minute, available on all plans. All plans require a minimum of 2 users. Business plan (HIPAA-compliant) requires minimum 10 users with custom pricing. Annual billing shown; monthly pricing is higher. 14-day free trial available.
Ruby Pricing
Per-minute pricing with tiered plans
$250/month for 50 minutes
50 Minutes: $250/mo
50 receptionist minutes, all features included, great for startups
100 Minutes: $395/mo
100 receptionist minutes, all features included, great for one-person businesses
200 Minutes: $720/mo
200 receptionist minutes, all features included, most popular plan
500 Minutes: $1,725/mo
500 receptionist minutes, all features included, great for larger businesses
All plans include the same comprehensive features — the only difference is the number of receptionist minutes. No setup, activation, or hidden fees. Ruby bills in 30-second increments. Overages beyond your plan minutes incur additional per-minute charges. Spam and wrong-number calls count toward your minute total. Live chat plans available separately ($143–$520/mo) or bundled with receptionist plans at 20% off. Larger custom plans available by contacting sales.
Strengths & Weaknesses
JustCall
Strengths
- Comprehensive phone system with unlimited calling, SMS, and 100+ CRM integrations
- AI Voice Agent answers calls 24/7, qualifies leads, books meetings, and routes calls
- Supports 14 languages for AI Voice Agent
- Power dialer and predictive dialer for outbound sales teams
- AI coaching, call scoring, and real-time agent assist on higher plans
Weaknesses
- Per-user pricing with 2-user minimum — Team plan starts at $58/month for 2 users
- AI Voice Agent costs $0.99/minute extra on top of base plan
- HIPAA compliance only on Business tier (custom pricing, 10-user minimum)
- Complex pricing with multiple tiers, add-ons, and minimums
- Designed for sales teams and call centers — overkill for small businesses needing basic answering
Ruby
Strengths
- Live U.S.-based human receptionists provide a personal, high-touch experience
- 24/7/365 coverage with trained professionals — not AI scripts
- Strong reputation in legal industry with specialized CRM integrations (Clio, Rocket Matter, MyCase)
- Outbound calling, payment collection, and managed live chat services
- AI-enhanced features like call transcription and sentiment analysis
Weaknesses
- Starting price of $250/month for just 50 minutes — more than 8x Dialzara's $29/month entry price
- Effective per-minute cost ranges from $3.45 to $5.00 — extremely expensive for call volume
- Spam and wrong-number calls consume your paid minutes
- Overage charges when you exceed your plan minutes
- Bills in 30-second increments, rounding up — a 31-second call costs you a full minute
Looking for a Better Option? Try Dialzara
While JustCall and Ruby each have their strengths, Dialzara offers a purpose-built AI answering service starting at just $29/month with features that both services charge more for — including bilingual English/Spanish support, appointment booking, call transfers, HIPAA compliance, and Zapier integration on every plan.
Flat pricing with 60 minutes included. No per-user charges.
Enter your website URL and your AI agent is ready to go.
Healthcare-ready on all plans, starting at $29/month.
JustCall vs Ruby: FAQ
Common questions about the differences between JustCall and Ruby.