JustCall vs Smith.ai
An honest comparison of JustCall and Smith.ai for AI phone answering. Find out which service fits your business best.
Quick Overview
JustCall is business phone system with ai voice agent add-on, starting at $29/user/month. Smith.ai is ai + live agent hybrid for the front office. Both serve the AI phone answering space, but they differ in pricing, features, and target audience.
JustCall vs Smith.ai: At a Glance
JustCall
AI-First
Best for: Sales teams and call centers needing a full phone system with AI dialers, coaching, and voice agents
Smith.ai
Hybrid
Best for: Law firms and professional services needing AI plus live agent backup
JustCall vs Smith.ai: Feature Comparison
See how these two services compare on key features.
| Feature | JustCall | Smith.ai |
|---|---|---|
| AI Call Handling | Yes | Yes |
| Appointment Booking | Yes | Yes |
| Lead Capture | Yes | Yes |
| Call Recording | Yes | Yes |
| Call Transfers | Unknown | Yes |
| Voicemail | Yes | Unknown |
| SMS Notifications | Yes | Yes |
| Bilingual Support | Yes | No |
| HIPAA Compliance | Yes | Unknown |
| CRM Integration | Yes | Yes |
| Dedicated Phone Number | Yes | Yes |
| Custom AI Training | Yes | Yes |
| Custom Greetings | Unknown | Yes |
| Quick Setup | Unknown | No |
Pricing Comparison
How JustCall and Smith.ai compare on cost.
JustCall Pricing
Per-user monthly pricing plus per-minute AI Voice Agent add-on
$29/user/month (Team plan, billed annually)
Team: $29/user/mo
Unlimited outbound & inbound minutes, 500 SMS segments, local numbers in 70+ countries, 100+ CRM integrations, IVR & call menus, analytics, API access. AI Voice Agent available as add-on. Minimum 2 users.
Pro: $49/user/mo
Everything in Team plus power dialer, bulk SMS, queue callback, intelligent call routing, Salesforce CTI, advanced analytics. Minimum 2 users.
Pro Plus: $89/user/mo
Everything in Pro plus AI coaching, real-time agent assist, AI call scoring, sentiment analysis, script compliance. Minimum 2 users.
Business: Custom pricing
Everything in Pro Plus plus unlimited calling & SMS, SSO, HIPAA/GDPR compliance, personalized onboarding, dedicated phone support. Minimum 10 users.
AI Voice Agent is a separate add-on at $0.99/minute, available on all plans. All plans require a minimum of 2 users. Business plan (HIPAA-compliant) requires minimum 10 users with custom pricing. Annual billing shown; monthly pricing is higher. 14-day free trial available.
Smith.ai Pricing
Per-call pricing with self-service and guided annual plans
$95/month (AI Receptionist self-service)
Self-Service (~2 calls/day): $95/mo
$1.90/call, month-to-month, no dedicated support, unused calls expire monthly, overages at $2.40/call
Self-Service (~5 calls/day): $270/mo
$1.80/call, month-to-month, no dedicated support, unused calls expire monthly, overages at $2.40/call
Self-Service (~15 calls/day): $800/mo
$1.60/call, month-to-month, no dedicated support, unused calls expire monthly, overages at $2.40/call
Guided Annual (~10 calls/day): $500/mo
$1.50/call, billed annually, dedicated success manager, custom integrations, no overages
Guided Annual (~25 calls/day): $1,000/mo
$1.33/call, billed annually, dedicated success manager, custom integrations, no overages
Guided Annual (~55 calls/day): $2,000/mo
$1.20/call, billed annually, dedicated success manager, custom integrations, no overages
AI Receptionist pricing shown above. Smith.ai also offers a separate Virtual Receptionists product (human-first live answering) with its own pricing. Live agent handoff on the AI Receptionist costs an additional $3 per call. Many features like appointment booking ($1.50/call), SMS notifications ($0.50/call), and Spanish support ($1.00/call) are add-on charges on the Virtual Receptionist product. Self-service plans require a $2,000 add-on for custom configuration that annual plans include free.
Strengths & Weaknesses
JustCall
Strengths
- Comprehensive phone system with unlimited calling, SMS, and 100+ CRM integrations
- AI Voice Agent answers calls 24/7, qualifies leads, books meetings, and routes calls
- Supports 14 languages for AI Voice Agent
- Power dialer and predictive dialer for outbound sales teams
- AI coaching, call scoring, and real-time agent assist on higher plans
Weaknesses
- Per-user pricing with 2-user minimum — Team plan starts at $58/month for 2 users
- AI Voice Agent costs $0.99/minute extra on top of base plan
- HIPAA compliance only on Business tier (custom pricing, 10-user minimum)
- Complex pricing with multiple tiers, add-ons, and minimums
- Designed for sales teams and call centers — overkill for small businesses needing basic answering
Smith.ai
Strengths
- Hybrid model with 500+ live agents available for handoff when AI can't handle a call
- 143 integrations including deep CRM support (HubSpot, Salesforce, Clio)
- Established brand trusted by 5,000+ businesses with high review ratings (4.8+ on Clutch and G2)
- Outbound calling and web chat products available
- Strong presence in legal industry with specialized intake workflows
Weaknesses
- AI Receptionist starts at $95/month — more than 3x Dialzara's $29/month entry price
- Per-call pricing model means costs scale up quickly with call volume
- Many features are paid add-ons: scheduling ($1.50/call), SMS alerts ($0.50/call), Spanish ($1.00/call), call recording ($0.25/call)
- Live agent handoff costs an additional $3 per call on top of base pricing
- Best pricing requires annual commitment starting at $500/month ($6,000/year)
Looking for a Better Option? Try Dialzara
While JustCall and Smith.ai each have their strengths, Dialzara offers a purpose-built AI answering service starting at just $29/month with features that both services charge more for — including bilingual English/Spanish support, appointment booking, call transfers, HIPAA compliance, and Zapier integration on every plan.
Flat pricing with 60 minutes included. No per-user charges.
Enter your website URL and your AI agent is ready to go.
Healthcare-ready on all plans, starting at $29/month.
JustCall vs Smith.ai: FAQ
Common questions about the differences between JustCall and Smith.ai.