JustCall vs Upfirst
An honest comparison of JustCall and Upfirst for AI phone answering. Find out which service fits your business best.
Quick Overview
JustCall is business phone system with ai voice agent add-on, starting at $29/user/month. Upfirst is ai answering service and virtual receptionist for small businesses. Both serve the AI phone answering space, but they differ in pricing, features, and target audience.
JustCall vs Upfirst: At a Glance
JustCall
AI-First
Best for: Sales teams and call centers needing a full phone system with AI dialers, coaching, and voice agents
Upfirst
AI-First
Best for: Small businesses, solopreneurs, and service professionals needing budget-friendly 24/7 call coverage
JustCall vs Upfirst: Feature Comparison
See how these two services compare on key features.
| Feature | JustCall | Upfirst |
|---|---|---|
| AI Call Handling | Yes | Yes |
| Appointment Booking | Yes | Yes |
| Lead Capture | Yes | Yes |
| Call Recording | Yes | Yes |
| Call Transfers | Unknown | Yes |
| Voicemail | Yes | Unknown |
| SMS Notifications | Yes | Yes |
| Bilingual Support | Yes | Yes |
| HIPAA Compliance | Yes | No |
| CRM Integration | Yes | Unknown |
| Zapier Integration | Unknown | Yes |
| Dedicated Phone Number | Yes | Yes |
| Custom AI Training | Yes | Unknown |
| Spam Filtering | Unknown | Yes |
| Quick Setup | Unknown | Yes |
Pricing Comparison
How JustCall and Upfirst compare on cost.
JustCall Pricing
Per-user monthly pricing plus per-minute AI Voice Agent add-on
$29/user/month (Team plan, billed annually)
Team: $29/user/mo
Unlimited outbound & inbound minutes, 500 SMS segments, local numbers in 70+ countries, 100+ CRM integrations, IVR & call menus, analytics, API access. AI Voice Agent available as add-on. Minimum 2 users.
Pro: $49/user/mo
Everything in Team plus power dialer, bulk SMS, queue callback, intelligent call routing, Salesforce CTI, advanced analytics. Minimum 2 users.
Pro Plus: $89/user/mo
Everything in Pro plus AI coaching, real-time agent assist, AI call scoring, sentiment analysis, script compliance. Minimum 2 users.
Business: Custom pricing
Everything in Pro Plus plus unlimited calling & SMS, SSO, HIPAA/GDPR compliance, personalized onboarding, dedicated phone support. Minimum 10 users.
AI Voice Agent is a separate add-on at $0.99/minute, available on all plans. All plans require a minimum of 2 users. Business plan (HIPAA-compliant) requires minimum 10 users with custom pricing. Annual billing shown; monthly pricing is higher. 14-day free trial available.
Upfirst Pricing
Per-call pricing with monthly tiers
$24.95/month (Starter)
Starter: $24.95/mo
30 calls included, $1.50 per additional call, all features included
Premium: $59.95/mo
90 calls included, $1.00 per additional call, all features included
Pro: $159.95/mo
300 calls included, $0.75 per additional call, all features included
Scale: $299/mo
600 calls included, $0.70 per additional call, all features included
Annual billing saves 20% (Starter: $20/mo, Premium: $48/mo, Pro: $128/mo, Scale: $240/mo). Per-call pricing — you pay the same whether a call is 30 seconds or 10 minutes. Spam calls, calls under 15 seconds, and pocket dials are not counted. 14-day free trial with no credit card required.
Strengths & Weaknesses
JustCall
Strengths
- Comprehensive phone system with unlimited calling, SMS, and 100+ CRM integrations
- AI Voice Agent answers calls 24/7, qualifies leads, books meetings, and routes calls
- Supports 14 languages for AI Voice Agent
- Power dialer and predictive dialer for outbound sales teams
- AI coaching, call scoring, and real-time agent assist on higher plans
Weaknesses
- Per-user pricing with 2-user minimum — Team plan starts at $58/month for 2 users
- AI Voice Agent costs $0.99/minute extra on top of base plan
- HIPAA compliance only on Business tier (custom pricing, 10-user minimum)
- Complex pricing with multiple tiers, add-ons, and minimums
- Designed for sales teams and call centers — overkill for small businesses needing basic answering
Upfirst
Strengths
- Low starting price at $24.95/month — one of the cheapest AI answering services
- Most features included on every plan — minimal upselling or tier-gating
- 35+ language support on all plans
- Per-call pricing means longer calls don't cost more
- Spam calls, pocket dials, and calls under 15 seconds are not billed
Weaknesses
- Only 30 calls included on the $24.95/mo Starter plan — businesses with moderate call volume will quickly exceed this
- Per-call pricing can be expensive for short calls — a 30-second call costs the same as a 10-minute call
- Overage costs add up quickly at $1.50 per additional call on Starter
- No HIPAA compliance — not suitable for healthcare or regulated industries
- Basic integrations compared to more robust platforms
Looking for a Better Option? Try Dialzara
While JustCall and Upfirst each have their strengths, Dialzara offers a purpose-built AI answering service starting at just $29/month with features that both services charge more for — including bilingual English/Spanish support, appointment booking, call transfers, HIPAA compliance, and Zapier integration on every plan.
Flat pricing with 60 minutes included. No per-user charges.
Enter your website URL and your AI agent is ready to go.
Healthcare-ready on all plans, starting at $29/month.
JustCall vs Upfirst: FAQ
Common questions about the differences between JustCall and Upfirst.