Here's a quick overview of the top AI email automation tools for 2024:
- Mailchimp: Best for small businesses
- Drift: Ideal for B2B sales
- Optimove: Great for large online stores
- Zeta: Suited for big companies
- Phrasee: Useful across many industries
- Instantly: Good for small-medium businesses
- Omnisend: Perfect for online shops
- ActiveCampaign: Fits small-medium businesses
- Brevo: Versatile for various business types
- Seventh Sense: Boosts email engagement
These tools offer features like:
- AI-powered content creation
- Personalization
- Segmentation
- A/B testing
- Analytics
- Integration with other marketing tools
When choosing an AI email tool, consider:
- Your business goals
- Customer data usage
- Integration with existing tools
- Ease of use
- Scalability
| Tool | Main Features | Starting Price |
|---|---|---|
| Mailchimp | AI subject lines, Content studio | $13/month |
| Drift | AI chat, Personal messages | $2,500/month |
| Optimove | Smart customer groups | Ask for price |
| Zeta | Data analysis, Customer groups | Ask for price |
| Phrasee | AI writing for subject lines | Ask for price |
| Instantly | Auto email series, Smart timing | $37/month |
| Omnisend | Multi-channel marketing | $16/month |
| ActiveCampaign | Customer experience tools, CRM | $29/month |
| Brevo | Ready-made email plans, AI subject lines | $9/month |
| Seventh Sense | Best send times, Email frequency control | $80/month |
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What to Look for in AI Email Tools
When choosing an AI email tool, keep these key things in mind:
Segmentation Capabilities
Look for tools that can:
- Split your email list into groups
- Make custom groups
- Do this automatically
Personalization Options
Pick tools that let you:
- Use customer data (names, locations, what they bought)
- Make emails that fit each person
A/B Testing Features
Choose tools that help you test:
- Subject lines
- Email content
- Calls-to-action
Reporting and Analytics
Find tools that show you:
- How many people opened your emails
- How many clicked on links
- How many bought something
Integration with Other Marketing Tools
Look for tools that work well with:
- CRM systems
- Social media platforms
- Other marketing software
Cost and Scalability
Think about:
- How much it costs
- If it can grow with your business
| Feature | Why It's Important |
|---|---|
| Segmentation | Helps send the right emails to the right people |
| Personalization | Makes emails more relevant to each person |
| A/B Testing | Helps you find out what works best |
| Reporting | Shows you how well your emails are doing |
| Integration | Makes your marketing tools work together |
| Cost & Scalability | Fits your budget and can grow with you |
1. Mailchimp
Mailchimp is a popular tool that helps small and medium businesses send better emails. It uses AI to make email marketing easier and more effective.
Key Features
Mailchimp offers these main features:
| Feature | What it Does |
|---|---|
| Email Content Generator | Makes subject lines and email text |
| Creative Assistant | Helps create designs that match your brand |
| Content Optimizer | Checks if your email is easy to read and engaging |
| Send Time Optimization | Finds the best time to send emails |
Pros and Cons
| Pros | Cons |
|---|---|
| Many AI features for email marketing | Limited email template options |
| Easy to use with other tools | Some users might find it hard to use at first |
| Good for small to medium businesses |
Pricing
Mailchimp has a free plan and paid plans:
| Plan | Price | Contacts |
|---|---|---|
| Free | $0 | Up to 500 |
| Essentials | $9.99/month | Up to 500 |
| Standard | $14.99/month | Up to 1,000 |
| Pro | $299.99/month | Up to 10,000 |
Note: Prices may change based on how many contacts you have and what features you need.
2. Drift
Drift is an AI-powered email marketing tool that helps businesses send targeted email campaigns. It uses machine learning to look at customer data and find the best content and timing for your audience.
Key Features
| Feature | Description |
|---|---|
| AI-powered segmentation | Splits email lists based on customer data |
| Task automation | Handles common email marketing tasks |
| Predictive analytics | Helps keep customers and lower costs |
| Free live chat | Lets you talk to website visitors |
| Data integration | Pulls in customer data from other systems |
Pros and Cons
| Pros | Cons |
|---|---|
| AI helps with email marketing | Some users say it can be slow or glitchy |
| Makes common tasks easier | Not many design options |
| Helps keep customers and save money |
Pricing
Drift offers:
- A free demo
- Pricing starts at $1450.00
- A free trial to test premium features
Note: Prices may change based on how many contacts you have and what features you need.
3. Optimove
Optimove is an AI tool for email marketing. It helps businesses send better emails to customers at the right time. This can lead to more sales and money for the business.
Key Features
| Feature | What it Does |
|---|---|
| AI grouping | Splits email lists based on customer info |
| Smart predictions | Helps keep customers and save money |
| Changing email content | Lets you change parts of emails for different people |
| Multi-brand emails | Manages emails for more than one brand |
| Email preview | Shows how emails look in different email apps |
Good and Bad Points
| Good | Bad |
|---|---|
| Sends very specific emails without extra tools | No API |
| Can change parts of emails for different people | Costs at least $4000 per month |
| Helps make more money with personal offers | Only works in English |
Cost
Optimove's prices start at $4000 per month. The exact price depends on what you need. You need to talk to their sales team to get a price.
Note: Prices might change based on how many people you email and what features you use.
4. Zeta
Zeta is an AI tool for email marketing. It helps businesses send better emails to their customers.
Key Features
| Feature | What it Does |
|---|---|
| Audience Selection | Picks who to email based on customer info |
| Campaign Automation | Sends emails based on customer actions |
| Content Optimization | Changes email content to fit customer needs |
| Predictive Insights | Guesses what customers might do next |
| Omnichannel Orchestration | Matches emails with other ways to reach customers |
Pros and Cons
| Pros | Cons |
|---|---|
| Makes emails fit each customer | No free trial |
| Uses AI to make better emails | Price not shown on website |
| Works with other ways to reach customers | Not much info about customer help |
Pricing
Zeta doesn't show prices on their website. You need to talk to their sales team to get a price. This might be hard for small businesses or people who want to know the cost right away.
Zeta is a strong AI email tool that can help businesses send better emails to their customers. It has good points and bad points. Its AI features and ability to work with other tools make it a good choice for businesses that want to improve their email marketing.
5. Phrasee
Phrasee is an AI tool that helps businesses make better marketing messages. It uses AI to create many different messages that can help get more customers.
Key Features
Phrasee's AI learns from lots of data to make messages that people are more likely to read and act on. It helps marketers get more clicks and sales. Here are some things it can do:
| Feature | Description |
|---|---|
| Content Creation | Makes as many messages as you need |
| Email Marketing | Creates messages that fit your brand |
| Personalization | Makes messages that fit each customer |
| Security | Keeps your information safe |
| Reporting | Shows how well your messages are doing |
| Testing | Tries different messages to see what works best |
Pros and Cons
| Pros | Cons |
|---|---|
| Makes messages quickly | Not much info about what it can do |
| Helps get more people to read and click | Might be hard to use with other tools |
| Shows what kind of words customers like | Not many stories from other users |
Pricing
To find out how much Phrasee costs, you need to talk to their sales team.
Phrasee is a good tool for making email messages that people want to read. It can help businesses make messages that fit their brand and that customers like. But it might be hard to know how much it costs or how to use it with other tools.
6. Instantly
Instantly is a cold email tool that helps businesses reach more people. Over 10,000 clients use it to get more leads, meetings, and deals.
Key Features
Instantly offers these main features:
| Feature | What it Does |
|---|---|
| Many Email Accounts | Connect lots of email accounts and send many emails each day |
| Email Warm-up | Use 200K+ real accounts to keep emails out of spam |
| Email Checking | Make sure email lists are clean and domains work for cold emails |
| Campaign Tools | Make emails personal and send them at the right times |
| Inbox Switching | Send emails from different accounts in one campaign |
| Inbox Management | Handle many inboxes at once |
| Campaign Reports | See how well your campaigns are doing |
Pros and Cons
| Pros | Cons |
|---|---|
| Send lots of emails and warm them up | Free plan doesn't let you test much |
| Good tools for managing campaigns | Takes time to learn how to use it |
| Works with other email and marketing tools | Might need extra setup for some features |
Pricing
Instantly's price changes based on what your business needs. You need to talk to their sales team to get a price.
Instantly is good for businesses that want to send more emails to more people. It helps make emails personal, send them at the right times, and see how well they're doing.
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7. Omnisend
Omnisend is a marketing tool for online stores. It helps businesses send emails and messages to customers automatically.
Key Features
Omnisend offers:
| Feature | Description |
|---|---|
| Email templates | Ready-to-use designs for emails |
| Visual builder | Easy way to make email campaigns |
| Multi-channel | Send messages through email, SMS, and more |
| Triggers | Start campaigns based on customer actions |
| A/B testing | Try different versions to see what works best |
Pros and Cons
| Pros | Cons |
|---|---|
| Free plan has many features | Not many connections to other tools |
| Easy to use | SMS only in paid plans |
| Works with different message types | Less help for free users |
Pricing
Omnisend has these plans:
| Plan | Cost per month |
|---|---|
| Free | $0 |
| Standard | $20 |
| Pro | $65 |
Omnisend is good for small and medium online stores. It offers many features at a fair price.
8. ActiveCampaign
ActiveCampaign is an email marketing tool that works online. It's good for online stores, marketers, and bloggers. It's best at making emails work on their own.
Key Features
| Feature | What it Does |
|---|---|
| Email Automation | Sends emails without you having to do it |
| Good Email Delivery | Makes sure emails get to people's inboxes |
| Free Moving | Helps you move your email list from another tool |
| Lists and Tags | Lets you group people in different ways |
| Works with Other Tools | Can connect to 870+ other services |
| Ready-made Automations | Has 250+ pre-made email plans you can use |
Good and Bad Points
| Good | Bad |
|---|---|
| Emails work on their own | Can be hard to use |
| Emails get to inboxes | Hard to make emails look personal |
| Helps you move your list | Reports aren't very good |
| Can group people in many ways | Can't send emails through API |
| Works with many other tools | Some features only in most expensive plan |
Pricing
ActiveCampaign has four plans. The price changes based on what you need and how many people you email.
| Plan | Cost per month |
|---|---|
| Lite | $15 - $1,306+ |
| Plus | Not shown |
| Professional | Not shown |
| Enterprise | Not shown |
ActiveCampaign is good for small and medium businesses that want to make their emails work better.
9. Brevo
Brevo is an email marketing tool that helps businesses send emails automatically. It's easy to use and not too expensive, making it good for small and medium-sized businesses.
Key Features
Brevo offers these main features:
| Feature | What it Does |
|---|---|
| Unlimited contacts | Store as many email addresses as you want |
| Email automation | Send emails automatically based on certain events |
| Transactional emails | Send automatic emails for orders and password resets |
| SMS marketing | Send text messages to customers |
| CRM integration | Keep track of customer information and interactions |
Good and Bad Points
Here's what's good and not so good about Brevo:
| Good | Not So Good |
|---|---|
| Not too expensive | Not many landing page options |
| Easy to use | Doesn't work with many other tools |
| No limit on contacts | Basic reports and data |
| Can send automatic and order emails | Not much help for customers |
Pricing
Brevo has different plans based on how many emails you want to send each month:
| Plan | Cost per month | Emails per month |
|---|---|---|
| Free | $0 | 300 |
| Starter | $25 | 20,000 |
| Business | $65 | 100,000 |
| Brevo+ | Ask for price | No limit |
Brevo is a good choice for small to medium-sized businesses that want to send emails automatically. It's easy to use and doesn't cost too much, which makes it helpful for businesses that want to make their email marketing simpler.
10. Seventh Sense
Seventh Sense is an AI tool that helps send emails at the best times. It works with HubSpot and Marketo to make email marketing better.
Key Features
| Feature | What it Does |
|---|---|
| Best Send Time | Sends emails when each person is most likely to read them |
| Slow Email Sending | Stops too many emails from going out at once |
| Email Frequency Control | Lets you choose how often to send emails based on how people respond |
| Data Sharing | Helps sales and marketing teams know when people read emails |
Good and Bad Points
| Good | Bad |
|---|---|
| Helps more people read and click emails | Only works with HubSpot or Marketo |
| Sends emails at the best time for each person | Doesn't work with many other email tools |
| Lets you test different ways of sending emails | Can be hard to learn at first |
Pricing
Seventh Sense has two main plans:
| Plan | Cost per Month | Contacts |
|---|---|---|
| Business | $64 | 5,000 |
| Enterprise | $80 | 5,000 |
You can use their pricing tool to see how much it would cost for your number of contacts.
Tool Comparison Table
Here's a simple comparison of the 10 best AI email automation tools for 2024:
| Tool | Good For | Main Features | Starting Price |
|---|---|---|---|
| Mailchimp | Small businesses | AI subject lines, Content studio | $13/month |
| Drift | B2B sales | AI chat, Personal messages | $2,500/month |
| Optimove | Big online stores | Smart customer groups | Ask for price |
| Zeta | Big companies | Data analysis, Customer groups | Ask for price |
| Phrasee | Many industries | AI writing for subject lines | Ask for price |
| Instantly | Small-medium businesses | Auto email series, Smart timing | $37/month |
| Omnisend | Online shops | Multi-channel marketing | $16/month |
| ActiveCampaign | Small-medium businesses | Customer experience tools, CRM | $29/month |
| Brevo | Many types of businesses | Ready-made email plans, AI subject lines | $9/month |
| Seventh Sense | Businesses wanting more engagement | Best send times, Email frequency control | $80/month |
What to think about when picking an AI email tool:
- How well it works on its own
- How easy it is to use
- How it groups customers
- How it works with other tools
- How it makes emails personal
- What reports it gives
- If it can grow with your business
- If emails look good on phones
- If you can change email designs
- If it keeps data safe and follows rules
How to Pick the Right AI Email Tool
When choosing an AI email tool, think about these things:
Know What You Want
Before picking a tool, think about what you want to do with email marketing. Do you want:
- More people to open your emails?
- More people to buy things from your emails?
- To make sending emails easier?
Knowing this helps you pick the right tool.
Look at Your Customer Info
Think about what you know about your customers:
- How many email addresses do you have?
- Do you know what your customers like to buy?
- Do you know how they use your website?
The right tool will use this info to make better emails.
Check if It Works with Your Other Tools
Think about the other tools you use for marketing. A good AI email tool should work well with:
- Your customer database
- Your email program
- Other marketing tools you use
This helps keep all your info in one place and makes your work easier.
Make Sure It's Easy to Use
Pick a tool that's easy to use. Look for:
- A simple design
- Good help when you're starting
- People you can ask for help
An easy tool means you can use it well and get more done.
Think About Growing Your Business
As your business gets bigger, your email tool should keep up. Look at:
- How much it costs as you grow
- If it can handle more emails
- If it can do more as you need more
This table shows what to look for in an AI email tool:
| What to Look For | Why It's Important |
|---|---|
| Fits your goals | Helps you do what you want |
| Uses your customer info | Makes better emails |
| Works with other tools | Keeps all your work together |
| Easy to use | Lets you do more |
| Can grow with you | Helps as your business gets bigger |
Wrap-up
We've looked at the top 10 AI email tools for 2024. Each tool has its own good points to help make your emails better.
When picking a tool, think about:
- What you want to do with your emails
- What you know about your customers
- If it works with your other tools
- How easy it is to use
- If it can grow with your business
Here's a quick look at what these tools can do:
| What AI Email Tools Can Do | How It Helps |
|---|---|
| Make emails personal | People are more likely to read them |
| Send emails at good times | More people open and click |
| Group customers | Send the right emails to the right people |
| Write better subject lines | Get more people to open emails |
| Show how emails are doing | Help you make better emails next time |
Remember, using AI for emails isn't just about saving time. It's about:
- Making emails that people want to read
- Getting more people to open and click
- Helping your business grow
To get the most from your AI email tool:
- Keep learning about what works in emails
- Look at how your emails are doing
- Change what you do based on what you learn
FAQs
What is the best email personalization tool?
Picking the best email personalization tool depends on what your business needs. Here are some top tools and what they're good at:
| Tool | Best For | Market Share (%) |
|---|---|---|
| Customer.io | Making email workflows work on their own | 30.00 |
| Movable Ink | Making email content that changes | 10.45 |
| SmartrMail | Online stores | 9.30 |
| RetailRocket | Changing emails based on what customers do | 7.71 |
Each tool has good and not-so-good points. The best one for you depends on what you want to do:
- Customer.io helps send emails without you having to do it
- Movable Ink makes emails that can change
- SmartrMail works well for online stores
- RetailRocket changes emails based on how customers act
To pick the right tool:
- Think about what you want your emails to do
- Look at what you know about your customers
- See if the tool works with your other business tools
- Make sure it's easy to use
The best tool will help you make emails that:
- Fit each customer
- Get people to open and read them
- Help your business grow
