AI Answering Service: What To Look For When Choosing One

published on 20 August 2024

Looking for an AI answering service? Here's what you need to know:

  • AI answering services use artificial intelligence to handle customer calls 24/7

  • Key benefits: cost savings, faster responses, and freeing up staff for complex issues

  • Important features to look for:

    • Natural language processing

    • Integration with existing systems

    • Customization options

    • Scalability

    • Multi-language support

When choosing a service:

  1. Check performance metrics (accuracy, speed, learning ability)

  2. Ensure strong data protection and privacy policies

  3. Understand pricing models and potential hidden fees

  4. Evaluate company reputation and customer feedback

  5. Take advantage of free trials or demos before committing

Quick Comparison:

Feature Traditional Call Centers AI Answering Services
Availability Limited hours 24/7
Call Handling One at a time Multiple calls at once
Response Speed Slower Faster
Cost Higher Lower
Scalability Limited Highly scalable

The right AI answering service can boost customer satisfaction and streamline operations. Take time to compare options and find the best fit for your business needs.

2. What Are AI Answering Services?

AI answering services are phone systems that use artificial intelligence to handle customer calls. These systems can talk to callers, answer questions, and perform tasks without human help.

2.1 Core Functions

AI answering services can:

  • Answer calls 24/7

  • Handle many calls at once

  • Provide quick answers to common questions

  • Schedule appointments

  • Track orders and deliveries

  • Offer basic medical advice

For example, in healthcare, AI can book appointments and answer simple medical questions. In retail, it can help with order tracking and product information.

2.2 How They Differ from Traditional Services

Feature Traditional Services AI Answering Services
Availability Limited hours 24/7
Call Handling One at a time Multiple calls at once
Response Speed Slower Faster
Cost Higher Lower
Scalability Limited Highly scalable

AI services learn from each call, getting better over time. They can understand natural speech and give context-based answers, making conversations feel more natural.

Lauren Inman-Semerau from Rothy's says: "Our bot is named Sandy; she has a CSAT score and an AHT, and she's QA'd just like a regular brand ambassador." This shows how AI can be treated as part of the team, with its own performance metrics.

While AI services are useful, they can't fully replace humans. They work best when used with human agents to handle simple tasks, letting people focus on complex issues that need a personal touch.

3. Important Features to Look For

When choosing an AI answering service, focus on these key features:

3.1 Natural Language Processing (NLP)

NLP helps AI understand and respond to customer queries accurately. Look for systems that can:

  • Grasp context and intent

  • Handle different accents and dialects

  • Learn from interactions to improve over time

3.2 Connecting with Current Systems

Pick an AI service that works well with your existing tools. This ensures smooth operations and data flow. Key integrations include:

Integration Benefit
CRM systems Access customer data for personalized service
Ticketing software Create and update support tickets automatically
Knowledge bases Pull accurate information for customer queries

3.3 Ability to Customize

Your AI should reflect your brand's voice. Look for options to:

  • Set up custom greetings

  • Tailor responses to match your company's tone

  • Add industry-specific knowledge

3.4 Handling Growth

As your business grows, your AI should keep up. Check if the service can:

  • Handle increased call volumes

  • Add new features as needed

  • Scale pricing based on usage

3.5 Multiple Language Options

For businesses with a global customer base, language support is crucial. Consider:

  • Number of languages supported

  • Quality of translations

  • Ability to switch languages mid-conversation

"With AI purpose-built for customer service, you can resolve more issues through automation, enhance agent productivity, and provide support with confidence." - Tom Eggemeier, Zendesk CEO

When evaluating AI answering services, test their features thoroughly. Many providers offer free trials, allowing you to see how well they meet your needs before committing.

4. Checking AI Performance

To pick the right AI answering service, you need to check how well it works. Here are key areas to look at:

4.1 Call Handling Accuracy

Check how often the AI gets things right. Look at:

  • Correct responses

  • Handling of complex issues

  • Error rates

Metric What It Means Target
Accuracy Rate % of correct responses >95%
Misunderstanding Rate % of queries needing fixes <5%
Self-service Success % of issues solved by AI alone >50%

4.2 Speed and Efficiency

Fast responses keep customers happy. Track:

  • Response time

  • Call duration

  • Queries handled per hour

A leading pet tech company cut response times by 30% with an AI assistant. Aim for responses within seconds.

4.3 Improving Over Time

Good AI learns and gets better. Look for:

  • Regular updates

  • Learning from past interactions

  • Ability to handle new types of questions

Emir Ozsaraclar, an AI expert, says:

"By keeping track of these indicators, you're setting your project up for success and ensuring your chatbot becomes a valuable player in your business strategy."

Use these metrics to pick an AI service that fits your needs and keeps getting better.

5. Safety and Rules

When choosing an AI answering service, data protection and privacy are key concerns. Here's what to look for:

5.1 Data Protection

AI answering services handle sensitive customer information, so strong security measures are a must:

  • Encryption: Look for services that use encryption for data in transit and at rest.

  • Access controls: Ensure the service limits data access to authorized personnel only.

  • Regular audits: The provider should conduct frequent security checks to find and fix vulnerabilities.

Security Measure Why It Matters
Encryption Keeps data safe from unauthorized access
Access controls Limits who can view sensitive information
Regular audits Finds and fixes security weak points

5.2 Privacy Policies

A clear privacy policy shows how the service handles customer data:

  • Data usage: The policy should explain how customer information is collected and used.

  • User control: Look for options that let customers manage their personal data.

  • Compliance: Make sure the service follows rules like GDPR and HIPAA.

For example, Amazon changed its Alexa policy to let users delete voice recordings through the app. This gives customers more control over their data.

6. Understanding Costs

When choosing an AI answering service, it's crucial to grasp the pricing structures and potential extra fees. Let's break down the key aspects of costs:

6.1 Types of Pricing

AI answering services typically offer three main pricing models:

Pricing Model Description Best For
Fixed Set monthly fee regardless of usage Businesses with consistent call volumes
Usage-based Charges per conversation or request Companies with fluctuating call volumes
Custom Tailored to specific business needs Large enterprises with complex requirements

Many providers offer a mix of these models. For example:

  • Freshchat has a tiered fixed pricing structure, starting from a free plan up to $79/agent/month for enterprise features.

  • Amazon Lex uses a usage-based model, charging $0.004 per voice request and $0.00075 per text request.

6.2 Extra Costs to Watch For

Beyond the base pricing, be aware of these potential additional charges:

  • Setup fees: Can range from $30 to $150 for initial account setup and customization.

  • After-hours service: Some providers charge extra for 24/7 coverage.

  • Integration costs: Fees for connecting the AI service with your existing systems.

  • Customization: Charges for tailoring scripts or AI responses to your brand.

"We offer a pay per-call pricing structure with a base rate of a specific number of calls per billing cycle." - Smith.ai

Pro tip: Ask providers about their overage fees and how they calculate call duration to avoid surprises on your bill.

Cost Comparison Table

Service Type Low End High End
Basic AI Chatbot $50/month $1,000/month
Custom AI Development $10,000 $50,000+
Live + AI Hybrid $285/month $1,950/month
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7. Help and Training

When picking an AI answering service, good support and training are key. Let's look at what to expect:

7.1 Getting Started

Setting up your AI answering service should be smooth. Here's what to look for:

  • Setup help: The provider should offer clear guides for configuring the system.

  • Training materials: Look for detailed manuals, videos, or online courses.

  • Customization support: Ensure help is available to tailor the AI to your needs.

Setup Process Table

Step Description Support Offered
1. Initial setup System installation and basic configuration Guided setup, tech support
2. Data input Adding company info and FAQs Data templates, import tools
3. AI training Teaching the AI your business specifics Training sessions, data analysis
4. Testing Checking system performance Test scenarios, feedback tools

7.2 Ongoing Assistance

After setup, you'll need ongoing support. Check for:

  • Tech support: Look for 24/7 help via phone, chat, or email.

  • Regular updates: The provider should keep improving the AI.

  • Performance tracking: Tools to monitor how well the AI is doing.

Many companies offer tiered support. For example, Freshdesk's plans start at $15/agent per month, with higher tiers offering more support options.

Support Levels Example

Level Features Price
Basic Email support, knowledge base $15/agent/month
Pro 24/5 phone & email support, onboarding $49/agent/month
Enterprise 24/7 support, dedicated manager Custom pricing

Remember, good training leads to better service. Microsoft's Customer and Digital Experience team found that new AI chatbots helped solve customer issues faster. Their General Manager, Geoff Maxwell, noted:

"With new chatbots, in a few very quick cycles, we get to, 'Based on where you are and what you've said, we think this is the problem you're having, and here's how to solve it.'"

Look for providers that offer ongoing training to keep your team up-to-date with the latest AI features.

8. Checking Company Reputation

When picking an AI answering service, it's smart to look into the company's background. Here's how to do it:

8.1 Company History

Look at how long the company has been around and who they've worked with. For example:

  • AnswerConnect: Offers 24/7 phone and chat answering in English and Spanish. They have a 4.8/5 rating on Trustpilot and 4.7 on G2.

  • Specialty Answering Service (SAS): In business for 30 years, running a US-based bilingual call center in Philadelphia. They have an A+ rating with the Better Business Bureau.

8.2 Customer Feedback

Check what current users say and if the company has won any awards:

  • VoiceNation: Has a 4.5/5 rating on Trustpilot. They offer live bilingual agents 24/7 in English and Spanish.

  • PATLive: Rated 4.6 on Glassdoor and A+ on Better Business Bureau. They provide 24/7 live agents in English or Spanish.

Company Rating Key Feature
AnswerConnect 4.8/5 Trustpilot 24/7 bilingual service
SAS A+ BBB 30 years experience
VoiceNation 4.5/5 Trustpilot 24/7 bilingual agents
PATLive 4.6/5 Glassdoor 24/7 live agents

When checking a company's reputation, look at:

  1. How long they've been in business

  2. Their client list

  3. User reviews on trusted sites

  4. Industry awards or certifications

  5. Ratings from business bureaus

9. Test Runs and Demos

Before you commit to an AI answering service, it's smart to try it out first. Many companies offer free trials or demos to help you decide if their service fits your needs.

9.1 Free Trials

Free trials let you test the AI answering service in real-world conditions. Here's what to look for:

Feature What to Check
Call handling Speed, accuracy, tone
Customization Ease of setup, options available
Integration Compatibility with your systems
Reporting Clarity, depth of insights
User interface Ease of use, features

Trial lengths vary. For example:

  • ReceptionHQ offers a 7-day free trial

  • Abby Connect provides a 14-day trial with 500 minutes

  • Ruby Receptionists gives a money-back guarantee (duration not specified)

Make the most of your trial:

  1. Set up the service as you would for real use

  2. Test during busy times

  3. Try out all features, especially those critical to your business

  4. Get feedback from team members and customers

"We don't require a credit card and it can be cancelled at any time." - ReceptionHQ

This no-risk approach lets you fully test the service without pressure.

Watch out for:

  • Limited features in trials

  • Automatic billing after trial ends

  • Differences between trial and paid versions

10. Making Your Choice

Picking the right AI answering service can make or break your customer service. Here's how to make a smart choice:

10.1 Comparison List

Create a checklist of must-have features:

Feature Why It Matters
NLP Understands customer queries
Integration Works with your current tools
Customization Fits your brand voice
Scalability Grows with your business
Languages Serves diverse customers

10.2 Matching Features to Business Needs

Look at how each service fits your goals:

  • Call volume: If you handle lots of calls, pick a service that can scale. For example, Rosie can manage high call volumes 24/7.

  • Personalization: For a personal touch, choose a service with good customization. Simple Phones lets you tailor the AI to your needs.

  • Data insights: If you want to learn from customer interactions, pick a service with strong analytics. IsOn24 can transcribe calls and create daily reports.

  • Budget: Consider both upfront and long-term costs. Prices vary widely:

    • Simple Phones starts at $49/month for 100 calls

    • Abby Connect charges $329/month for 100 minutes

"A high-quality, well-integrated AI assistant can create tremendous value for your startup by significantly improving customer satisfaction." - Nick, Author

11. Wrap-up

Picking the right AI answering service can make a big difference for your business. Here's what to keep in mind:

  • Features matter: Look for natural language processing, system integration, and customization options.

  • Performance is key: Check call handling accuracy, speed, and the ability to improve over time.

  • Safety first: Ensure strong data protection and privacy policies are in place.

  • Know the costs: Understand pricing models and watch out for hidden fees.

  • Support is crucial: Look for services that offer good initial training and ongoing help.

When comparing options, consider how they fit your specific needs:

Factor Why It's Important
Call volume Affects scalability needs
Customization Ensures brand consistency
Language support Serves diverse customer base
Integration Works with your current tools
Pricing Fits your budget

Remember, it's not just about the tech. The best AI service for you will balance automation with a human touch when needed.

Before making a final choice:

  • Test the service with a free trial

  • Read customer reviews

  • Compare features and prices of different providers

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