Offering multilingual customer support is crucial for businesses to reach global audiences, improve communication, and gain a competitive edge. This article identifies the top 10 AI platforms that provide efficient and accurate translation across multiple languages for customer support in 2024.
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Key Platforms
- Avaamo: Supports 114 languages and dialects, with automatic language detection and personalized customer experience across channels.
- Helpshift: Offers real-time translation for over 150 languages, AI-powered chatbots, and customizable workflows.
- Summa Linguae Technologies: Provides translation, localization, and language services tailored to each client's needs.
- Lokalise AI: Utilizes large language models like GPT-4 for high-quality translations in over 30 languages.
- ChatGPT: Generates fast translations in over 50 languages, with an API for integration.
- DeepL: Known for accurate and natural-sounding translations, especially for European languages.
- Google Translate: Supports over 130 languages, with fast and precise translations.
- Bing Microsoft Translator: Offers translations for over 100 languages, including less common ones.
- Smartling: Provides translation management, machine translation, and human translation services for over 100 languages.
- Intercom: Offers automated support in 45 languages through its AI chatbot, Fin.
Quick Comparison
| Platform | Languages Supported | Key Strengths | Potential Drawbacks |
|---|---|---|---|
| Avaamo | Over 100 | Conversational AI, omnichannel support | Limited customization options disclosed |
| Helpshift | Over 150 | AI-powered chatbot, customizable workflows | Fewer languages supported for niche markets |
| Summa Linguae Technologies | Over 150 | Advanced language processing, human translation | Higher costs for human translation services |
| Lokalise AI | Over 30 | AI-driven translation, customizable | Fewer Asian languages supported |
| ChatGPT | Over 50 | Conversational AI, multilingual support | Limited control over AI-generated responses |
| DeepL | Over 30 | Advanced neural networks, accurate translation | Fewer non-European languages supported |
| Google Translate | Over 130 | Wide language support, easy integration | Lower accuracy for complex texts |
| Bing Microsoft Translator | Over 100 | Advanced language processing, customizable | Fewer non-European languages supported |
| Smartling | Over 100 | AI-driven translation, customizable workflows | Higher costs for human translation services |
| Intercom | 45 | AI-powered chatbot, customizable | Fewer languages supported for niche markets |
When choosing a platform, consider factors such as the languages required, customization options, scalability, integration with existing systems, and cost versus potential return on investment.
1. Avaamo
Avaamo is a conversational AI platform that provides multilingual customer support. It can automatically detect a customer's language and respond in their preferred language across all communication channels.
Overview
Avaamo's platform offers self-service automation, allowing businesses to personalize the customer experience globally. It supports 114 languages and dialects, including Albanian, Greek, Malagasy, and hybrid languages like Spanglish, Hinglish, and Singlish.
Supported Languages
| Languages Supported |
|---|
| 114 languages and dialects, including Albanian, Greek, Malagasy, Spanglish, Hinglish, and Singlish |
Key Features
- Automatic language detection and response in the customer's preferred language
- Support for 114 languages and dialects
- Global personalization of the customer experience
- Pre-built enterprise connectors, conversation analytics, and conversational validators for quick deployment
Potential Limitations
- May require additional training data for specific industries or use cases
- Pricing and customization options not publicly available
Pricing
Avaamo does not disclose pricing publicly. Businesses should contact the company directly for a custom quote.
2. Helpshift
Overview
Helpshift is a customer support platform that uses AI to provide multilingual assistance. It offers chatbots, self-help options, and knowledge repositories to enhance the customer experience.
Supported Languages
Helpshift supports over 150 languages, making it suitable for businesses operating globally. Its Language AI feature translates messages between agents and customers in real-time, allowing them to communicate in their native languages.
Key Features
- AI-powered chatbots and automation to reduce response times and improve satisfaction
- Real-time messaging translation for over 150 languages
- Customizable workflows and integrations with third-party tools
- Analytics and reporting to optimize support operations
Potential Limitations
- May require additional training data for specific industries or use cases
- Pricing and customization options not publicly available
Pricing
Helpshift does not disclose pricing publicly. Contact the company for a custom quote.
3. Summa Linguae Technologies
Overview
Summa Linguae Technologies is a company that provides translation, localization, and language services for businesses. They specialize in delivering high-quality solutions tailored to each client's needs.
Services Offered
| Service | Description |
|---|---|
| Translation | Converting content from one language to another |
| Localization Testing | Ensuring products and services work correctly in different languages and cultures |
| Multilingual Data Analysis | Analyzing data in multiple languages |
| Transcreation | Adapting creative content for different cultures |
| Verification and Proofreading | Checking translations for accuracy and quality |
| Over-the-Phone Interpretation | Providing real-time interpretation services |
| Localization Technology Solutions | Integrating translation tools with existing systems (CMS, CRM, TMS, etc.) |
Global Reach
With offices across the US, Canada, Europe, and India, Summa Linguae Technologies can provide language services for most of the world's languages.
Potential Considerations
- Pricing and customization options are not publicly available, requiring businesses to contact the company directly for a quote.
Pricing
To obtain pricing information, businesses need to contact Summa Linguae Technologies and request a custom quote based on their specific requirements.
4. Lokalise AI
Overview
Lokalise AI is an AI translation tool that speeds up the localization process while maintaining high quality. It uses large language models like GPT-4 to bridge the gap between machine and human translation, ensuring accurate translations without sacrificing speed.
Supported Languages
Lokalise AI currently supports over 30 languages, including:
- English
- Russian
- Chinese (Traditional and Simplified)
- Japanese
- Spanish
- German
- French
- Portuguese
- Arabic
- Korean
- Italian
- Dutch
- Turkish
- Polish
- Swedish
- Indonesian
- Czech
- Hebrew
- Danish
- Finnish
- Romanian
- Hungarian
- Vietnamese
- Hindi
- Lithuanian
- Latvian
- Slovak
- Estonian
- Ukrainian
Key Features
- Contextual Translation: Lokalise AI can translate with context, ensuring accurate translations.
- Bulk Translation: It can handle large volumes of content efficiently.
- AI LQA (Linguistic Quality Assurance): This feature automatically reviews content and generates QA reports with pass/fail scores, helping identify specific issues and focus on critical errors.
Potential Limitations
- High-Stakes Content: Lokalise AI may not be suitable for content that requires human translation and review, such as legal or medical documents.
- Pricing: Pricing plans are not publicly available, requiring businesses to contact the company directly for a custom quote.
Pricing
To obtain pricing information, businesses need to contact Lokalise AI and request a custom quote based on their specific requirements.
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5. ChatGPT
Overview
ChatGPT is an AI tool developed by OpenAI that can translate content into multiple languages. It uses generative AI to provide quick translations and offers features like translation templates and an API for integration.
Supported Languages
ChatGPT supports over 50 languages, including:
- English
- Spanish
- French
- German
- Chinese
- Japanese
- Arabic
- And many more
Key Strengths
| Strength | Description |
|---|---|
| Fast Translations | ChatGPT generates translations very quickly. |
| API Available | The tool offers an API for integration into existing systems. |
| Easy to Use | ChatGPT is user-friendly, even for non-technical users. |
Potential Drawbacks
| Drawback | Description |
|---|---|
| Average Accuracy | While fast, ChatGPT's translation accuracy may not be as high as other tools. |
| No Integrations | There are no pre-built integrations available, which may limit its use for some businesses. |
| Manual Process | Without API integration, the translation process can be manual and time-consuming. |
Pricing
ChatGPT's pricing is not publicly available. Users need to contact OpenAI for a custom quote based on their specific requirements.
6. DeepL
Overview
DeepL is a powerful AI translation tool known for its high-quality translations, especially for European languages. It excels at capturing the context and nuances of the original text, resulting in natural and fluent translations.
Supported Languages
DeepL supports 31 languages, focusing on European languages like English, German, French, Spanish, Italian, and Dutch. It also supports Chinese, Japanese, and Korean.
Key Strengths
| Strength | Description |
|---|---|
| Accurate Translations | DeepL is renowned for its precise and natural-sounding translations. |
| User-Friendly Interface | DeepL has a simple and clean interface, making it easy to use for personal and professional translations. |
| API and Integrations | DeepL offers an API and integrations with popular platforms, allowing seamless integration into existing systems. |
Potential Limitations
| Limitation | Description |
|---|---|
| Limited Language Support | With only 31 supported languages, DeepL may not meet the needs of businesses requiring translations into multiple languages. |
| No Real-Time Conversation Mode | DeepL does not offer a real-time conversation mode, which could limit its use for customer support teams. |
Pricing
DeepL offers a free plan with limited translations, as well as a paid plan with a flat rate of £7.99 per month for API access plus $25 per million characters.
7. Google Translate
Overview
Google Translate is a widely used AI translation tool that supports over 130 languages, making it suitable for businesses with global customer bases. Its user-friendly interface and integration with popular platforms make it a go-to solution for personal and professional translations.
Supported Languages
Google Translate supports 130+ languages, including:
- Popular languages like English, Spanish, French, German, Chinese, Japanese, and Korean
- Less common languages like Mizo, Lingala, and Sierra Leonean Krio
Key Strengths
| Strength | Description |
|---|---|
| Extensive Language Support | Supports a vast number of languages for global businesses. |
| Fast and Accurate Translations | Provides quick and precise translations for timely customer support. |
| Convenient Integration | Easily integrates with popular platforms and existing systems. |
Potential Drawbacks
| Drawback | Description |
|---|---|
| Limited Contextual Understanding | May struggle with nuances of language and cultural context. |
| Internet Dependence | Requires a stable internet connection to function. |
Pricing
- Free plan for personal use
- Paid plan for businesses: $20 per one million characters
8. Bing Microsoft Translator
Overview
Bing Microsoft Translator is a powerful translation tool that supports over 100 languages, making it suitable for businesses with global customer bases. Its user-friendly interface and integration with popular platforms make it a convenient choice for personal and professional translations.
Supported Languages
Bing Microsoft Translator supports 100+ languages, including:
- Common languages like English, Spanish, French, German, Chinese, Japanese, and Korean
- Less common languages like Inuinnaqtun, Inuktitut, Tahitian, Tibetan, Upper Sorbian, Yucatec Maya, and Klingon
Key Features
| Feature | Description |
|---|---|
| Wide Language Support | Offers translations for a diverse range of languages, including less common ones. |
| Image Translation | Provides image translation services, useful for travelers and understanding signage and menus. |
| Generous Free Plan | Offers a free plan with a quota of 2,000,000 characters, suitable for small businesses and individuals. |
Potential Limitations
| Limitation | Description |
|---|---|
| Limited API Integrations | Has fewer API integrations compared to Google Translate. |
| Translation Quality | May not be as accurate as Google Translate for certain language pairs. |
Pricing
- Free Plan: Includes a quota of 2,000,000 characters.
- Paid Plan: Charged on a pay-as-you-go basis:
- Standard translation: $10 per million characters
- Document translation: $15 per million characters
- Custom translation: $40 per million characters for text and document translation, $10 per million for source and target characters for training data, and $10 per hosted custom translation model per region and month.
9. Smartling
Overview
Smartling is a platform that helps businesses translate and localize content for global audiences. It offers tools to manage translation workflows, machine translation, and human translation services.
Supported Languages
Smartling supports over 100 languages, including popular ones like English, Spanish, French, German, Chinese, Japanese, and Korean, as well as less common languages.
Key Features
| Feature | Description |
|---|---|
| Translation Management | Manage complex translation projects with a comprehensive system. |
| Machine Translation | High-quality machine translation, including Neural Machine Translation. |
| Human Translation | Expert translators provide accurate translations with cultural nuances. |
| Customizable Workflows | Create workflows tailored to your specific translation needs. |
Potential Limitations
| Limitation | Description |
|---|---|
| Pricing Structure | The pricing structure may be complex for some businesses. |
| Learning Curve | The platform may require time and effort to learn and master. |
Pricing
Smartling offers various pricing plans based on the number of words translated and the type of translation services required.
| Plan | Description |
|---|---|
| Essential | Starts at $500 per month, with a minimum of 500 words translated per month. |
| Premium | Starts at $2,000 per month, with a minimum of 2,000 words translated per month. |
| Enterprise | Custom pricing for large enterprises with complex translation needs. |
Note: Pricing information is subject to change. Check the Smartling website for the most up-to-date pricing.
10. Intercom
Overview
Intercom is a customer messaging platform that offers multilingual support, allowing businesses to communicate with customers in their native languages. Its AI-powered chatbot, Fin, provides automated support in 45 different languages, making it suitable for global operations.
Supported Languages
Intercom supports over 45 languages, including:
- Popular languages: English, Spanish, French, German, Chinese, Japanese, and Korean
- Other languages
Key Strengths
- Automated Support: Fin, the AI chatbot, provides automated support in 45 languages, enabling quick responses to customer queries.
- Multilingual Capabilities: The platform supports multiple languages, suitable for global businesses.
- Customizable: Businesses can tailor the support experience to their needs.
Potential Limitations
| Limitation | Description |
|---|---|
| Limited Language Support | While supporting 45 languages, it may not cover all languages needed for niche markets. |
| AI Dependence | The AI-powered support may not always provide accurate or relevant responses, potentially frustrating customers. |
Pricing
Intercom does not publicly disclose pricing, as it varies based on each business's needs. However, it offers a free trial to test features before committing to a paid plan.
Platform Comparison
The table below compares the top 10 AI platforms for multilingual customer support, highlighting their key features, strengths, and potential drawbacks:
| Platform | Languages Supported | Key Strengths | Potential Drawbacks |
|---|---|---|---|
| Avaamo | Over 100 | Conversational AI, omnichannel support | Limited customization options disclosed |
| Helpshift | 45 | AI-powered chatbot, customizable workflows | Fewer languages supported for niche markets |
| Summa Linguae Technologies | Over 150 | Advanced language processing, human translation | Higher costs for human translation services |
| Lokalise AI | Over 80 | AI-driven translation, customizable | Fewer Asian languages supported |
| ChatGPT | Over 100 | Conversational AI, multilingual support | Limited control over AI-generated responses |
| DeepL | Over 30 | Advanced neural networks, accurate translation | Fewer non-European languages supported |
| Google Translate | Over 100 | Wide language support, easy integration | Lower accuracy for complex texts |
| Bing Microsoft Translator | Over 100 | Advanced language processing, customizable | Fewer non-European languages supported |
| Smartling | Over 100 | AI-driven translation, customizable workflows | Higher costs for human translation services |
| Intercom | 45 | AI-powered chatbot, customizable | Fewer languages supported for niche markets |
This table provides a clear overview of each platform's capabilities, helping you choose the best AI platform for your multilingual customer support needs.
Choosing the Right Platform
When picking an AI platform for multilingual customer support, consider your business needs and requirements. Here are some key factors:
Language Support: Identify the languages you need, and ensure the platform can handle them well. Look at the translation quality, especially for complex languages.
Customization: Determine how much customization you require for workflows, integrations, and branding. Some platforms offer more flexibility than others.
Scalability: Choose a platform that can grow with your business, handling more customer inquiries and supporting expansion into new markets.
Integration: Ensure the platform integrates seamlessly with your existing systems, like CRM, ticketing, or chat tools, for a cohesive customer experience.
Cost and ROI: Evaluate the total cost, including any human translation services, and consider the potential return on investment (ROI) for your business.
| Factor | Description |
|---|---|
| Language Support | Ensure the platform supports the languages you need, with high-quality translations, especially for complex languages. |
| Customization | Determine the level of customization required for workflows, integrations, and branding. Some platforms offer more flexibility. |
| Scalability | Choose a platform that can grow with your business, handling increasing customer inquiries and supporting expansion. |
| Integration | Ensure seamless integration with existing systems like CRM, ticketing, or chat tools for a cohesive customer experience. |
| Cost and ROI | Evaluate the total cost, including human translation services, and consider the potential return on investment (ROI). |
